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Wettbewerbsorientiertes Management von Arztpraxen

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Springer Nature
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9783824468911
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Nicht zuletzt durch die Reformen im Gesundheitswesen hat sich betriebswirtschaftliches Denken auch bei niedergelassenen rzten durchgesetzt. Die Betriebswirtschaftslehre hat sich bisher jedoch nur fragmentarisch mit dieser Berufsgruppe auseinandergesetzt. Vor dem Hintergrund der Wettbewerbsintensivierung im Gesundheitswesen zeigt Wolfgang Merk grundlegende betriebswirtschaftliche berlegungen fr Arztpraxen auf und analysiert den Wettbewerb zwischen niedergelassenen rzten. Auf der Basis von Megatrends, Prognosen und dem Konzept des Managed Care entwickelt der Autor eine strategische Managementkonzeption fr Arztpraxen.

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