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Kundenbindung bei vernderten Wettbewerbsbedingungen

Kundenbindung bei vernderten Wettbewerbsbedingungen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322848031
Condition
New
Product Description

In einer Gesellschaft, in der sich - nicht zuletzt hervorgerufen durch die Globalisierung - der Wettbewerb zunehmend verschrft und gleichzeitig die meisten Mrkte gesttigt sind, kommt der Kundenbindung eine immer bedeutendere Rolle zu. Im vorliegenden Band wird dieses Thema von fhrenden Persnlichkeiten aus der Sicht der Werbewirtschaft, des europischen und nordamerikanischen Handels, der Mittelstandes und des Marketing beleuchtet. Anschlieend werden die wissenschaftlichen Arbeiten der diesjhrigen Preistrger des Otto-Beisheim-Frderpreises in Form von Kurzdarstellungen vorgestellt.

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