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Krisenmanagement und Komplexitt
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Die steigende Zahl von Konkurs- und Vergleichsfllen sowie die wachsende Anzahl fehlgeschlagener Kriseninterventionen weisen darauf hin, dass die Grenzen der Anwendbarkeit bestehender Krisentheorien berschritten sind. Marc Cezanne stellt klassische Krisentheorien dar und weist nach, dass diese durch die im Zuge des Trends zu multioptionalem Konsumentenverhalten zunehmende Komplexitt berfordert werden. Der Autor analysiert Arten, Ursachen und Verlauf von Krisen und zeigt Manahmen zu ihrer Vermeidung auf. Marc Cezanne leistet einen wichtigen Beitrag fr das Management von Krisen und gibt Impulse zur Weiterentwicklung vorhandener Krisentheorien.
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