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Dienstleistungserlebnisse als Erfolgsfaktor in Kino- und Unterhaltungscentern
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Elisabeth Laas rckt die empirische Analyse des Servicecape aus Konsumentensicht in den Mittelpunkt ihrer Arbeit und versucht herauszufinden, welchen Variablen des Servicecape eine Erlebniswirkung in der Kino- und Unterhaltungsbranche beigemessen werden kann. Es erffnen sich Mglichkeiten konkreter praktischer Schlussfolgerungen und Ableitungen fr eine Strategieadaption in der Praxis, aber auch der Festlegung von gehaltvolleren Zielen und besseren Planung von Manahmen in der Kinobranche auf Grundempirisch berprfter Untersuchungsergebnisse.
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