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kologische Unternehmenspolitik
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Zunehmende umweltpolitische und -rechtliche Herausforderungen des Managements erfordern neue Strategien zur Umsetzung der Mglichkeiten einer kologischen Unternehmenspolitik. Auf der Grundlage des systemorientierten Managementansatzes stellt Joachim Nibbe die zentralen Handlungsfelder einer aktiven betrieblichen Umweltpolitik dar. Er diskutiert die Integration des Umweltgedankens in das Zielsystem des Unternehmens und die Entwicklung umweltorientierter Strategien unter Bercksichtigung der Instrumente ko-Audit und Umweltcontrolling. Den Gestaltungsbedarf formuliert der Autor anhand von Fallbeispielen aus der Praxis.
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