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Strategisches Personalmanagement und Markterschlieung
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Die Erschlieung von Auslandsmrkten hngt in hohem Ma von einem strategischen Vorgehen im Personalmanagement ab. Frank Rexer leitet von den Aufgaben des internationalen strategischen Personalmanagements Strategien zur Markterschlieung Chinas ab. Der Autor bercksichtigt sowohl Auswahl, Vorbereitung und Entlohnung von westlichen Fhrungskrften als auch Rekrutierung und Erhaltung von lokalem chinesischen Personal. Die Untersuchung sttzt sich auf Interviews mit Managern von deutschen Grounternehmen in China. Abschlieend werden Handlungsempfehlungen fr Organisationsgestaltung und Personalpolitik gegeben.
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