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Redistributionslogistik

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824405251
Condition
New
Product Description

Redistribution wird vom Konsumenten wahrgenommen. Er steht vor dem Problem der Entsorgung des Altproduktes, whrend er sich gleichzeitig nach einem Ersatz fr dieses Produkt umschaut. Diese Situation bietet Herstellern die Mglichkeit, sich durch eine service- und kologieorientierte Ausgestaltung der Redistributionslogistik sowohl bei serviceorientierten als auch bei kologisch motivierten Kunden strategisch zu positionieren. Zur Umsetzung der Redistributionslogistik diskutiert Claudia Jakszentis den Einsatz von Mehrwegtransportverpackungen. Verpackungen werden nach ihrem Einsatz zur Distribution meistens unbefllt zurckgefhrt und verbrauchen dabei Ressourcen, spenden jedoch keinen Nutzen. Werden sie nun zur Redistribution von Altprodukten genutzt, kann sowohl die konomische als auch die kologische Effizienz des Redistributionssystems gesteigert werden. Die praktische Relevanz der vorgestellten Lsungsmglichkeiten testete die Autorin durch Befragung fhrender Unternehmen aus der Elektronik- und Verpackungsbranche.

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