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Transferunternehmertum
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Product Details
Fr einen erfolgreichen Transfer technologischen Wissens aus Hochschulen und Forschungseinrichtungen in industrielle Anwendungen sind geeignete Personen und Organisationen erforderlich. Michael Auer prsentiert mit seinem Modell des TransferUNternehmertums (TUNtum) einen neuen theoretischen und praxisrelevanten Ansatz zur Gestaltung eines effizienten und effektiven prozessualen Technologietransfers. Im Zentrum des Modells steht der unternehmerisch aktive Technologe mit seinem Tun, seinen persnlichen Voraussetzungen und der von ihm geschaffenen Transferorganisation. Die Analyse von Daten zu 231 Steinbeis-Transferzentren zeigt, dass das TransferUNternehmertum den Transfererfolg positiv beinflusst.
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