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Externe Abfallbewltigung im Business-to-Business-Bereich

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783824405718
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Product Description

Angesichts der Entwicklung des Entsorgungssektors zu einem wesentlichen Engpassfaktor von Unternehmen muss die betriebliche Abfallwirtschaft auf eine betriebswirtschaftlich und von Marketingseite her fundierte Basis gestellt werden. Ulrike Gelbmann untersucht, wie Abflle (wertneutral "Rckstnde") mithilfe des marketingpolitischen Instrumentariums und wertsteigernder Prozesse positiv besetzt werden knnen. Dabei legt sie besonderen Wert auf den Aufbau lngerfristiger Geschftsbeziehungen bzw. Kooperationen zur Verstetigung der Abfallbewltigung. Die Autorin gibt konkrete Hinweise zu Zielbildung und Strategieentwicklung fr den Rckstandsbereich und untermauert sie mit Beispielen aus der Praxis.

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