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Geschftsmodelle fr den Mobilfunk
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Bei den Mobilfunk-Geschftsmodellen im deutschsprachigen Europa zeigt sich eine erhebliche Diskrepanz zwischen Erwartungen und Realitt. Daran wird deutlich, wie schwierig es ist, Erlspotenziale innovativer mobiler Services einzuschtzen. Auf der Basis stabiler Theorien des Innovations- und Technologiemanagements entwickelt Reinhard Neudorfer ein empirisch verifiziertes Modell fr Innovationen im Kontext von Geschftsmodellen fr den Mobilfunk. Es bietet ein Instrumentarium fr das Management innovativer mobiler Dienste und konkrete Anregungen fr die Ausgestaltung dieser Dienste. Die Risikoanalyse des Leistungsabsatzes verdeutlicht, dass die Nutzenkomponente sich strker als die Risikokomponente auf die Adoptionswahrscheinlichkeit auswirkt.
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