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Agilitt im dynamischen Wettbewerb
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Agilitt zhlt zu den Basisfhigkeiten, um in einem sich schnell wandelnden Umfeld den Herausforderungen des dynamischen Wettbewerbs erfolgreich begegnen zu knnen. Sie beinhaltet sowohl die Kompetenz zur Anpassung an volatile Rahmenbedingungen als auch zum proaktiven Ergreifen von Strategieoptionen. Alexander Zobel begreift die multifokale Unternehmensfhrung als managementseitige Antwort auf den pluralistischen und mehrdimensionalen Wettbewerb (unterschiedliche Aggregationsstufen, Wettbewerbsobjekte und Interaktionsformen), wobei Agilitt den Mitarbeitern hohe Management- und Leadershipkompetenzen verleiht. Der Autor operationalisiert das hypothetische Konstrukt der Agilitt anhand der fnf Dimensionen Bereicherung des Kunden, Kooperation zur Verbesserung der Wettbewerbsfhigkeit, Bewltigung von Unsicherheit und Wandel, Erzielung eines Leverage durch Humankapital und Informationen sowie das Denken in Optionen. Abschlieend wird gezeigt, wie die Unternehmensagilitt nachhaltig durch den Einsatz verschiedener Tools/Heuristiken gesteigert werden kann.
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