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Marktsegmentierung mit Neuronalen Netzen
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Neuronale Netze konnten sich bereits in zahlreichen betriebswirtschaftlichen Anwendungsbereichen etablieren. Ralf Stecking untersucht, unter welchen Bedingungen Radiale-Basis-Funktionen-Netze zur Lsung von Marktsegmentierungsproblemen beitragen knnen. Die spezielle Struktur dieser bekannten Variante Knstlicher Neuronaler Netze ermglicht es, komplexe Datenbestnde zu segmentieren und zugleich die gewonnenen Segmente zu beschreiben. In zwei praxisnahen Anwendungsbeispielen zeigt sich, dass die Segmentlsung der Neuronalen Netze den Ergebnissen aus Cluster- und Diskriminanzanalyse berlegen ist.
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