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Verbnde und Massenmedien
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Verbnde sind in unterschiedlichem Ausma mit sozialen Wandlungsprozessen konfrontiert. Die Bindungskrfte gegenber ihren Mitgliedern nehmen ab, gleichzeitig wird es immer schwieriger, in der Bevlkerung Untersttzung fr die eigenen Ziele zu erhalten. Rolf Hackenbroch untersucht, inwieweit diese Probleme die Grundlage der ffentlichkeitsarbeit der Verbnde bilden und geht der Frage nach, wie erfolgreich Verbnde in ihrem Bemhen sind, massenmediale Resonanz ber ihre ffentlichkeitsarbeit zu erhalten. Der Autor zeigt die wachsende Bedeutung der ffentlichkeitsarbeit fr die Lsung anstehender Probleme und die Relevanz massenmedialer Kommunikation fr die Verbandsarbeit auf.
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