Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Marketing, kologie und konomische Theorie

Marketing, kologie und konomische Theorie

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824463145
Condition
New
Product Description

Hersteller umweltfreundlicher Produkte stehen vor einem entscheidenden Problem: Viele Konsumenten verschmhen ihre Produkte. Was hlt Nachfrager von der Entscheidung zugunsten eines kologischen Erzeugnisses ab? Wie knnen Kaufbarrieren mit Hilfe von Marketing gezielt berwunden werden? Ausgehend von der These, da der Appell an das Umweltbewutsein nicht den entscheidenden Durchbruch zu umweltbewuterem Konsumhandeln bringt, postuliert Annette Hser eine konomische Sicht und untersucht umweltbewutes Verhalten im Hinblick auf seine Anreizaspekte. Die Autorin zeigt, wie das unternehmerische Marketing informations-, vertrauens- und anreizbedingte Kaufbarrieren durch den gezielten Einsatz ausgewhlter Instrumente der Kommunikations-, Produkt-, Preis- und Distributionspolitik berwinden kann.

Available Colors
Available Sizes
1 Offer Price Range: $44.99 - $44.99
BEST PRICE

Single Product Purchase

$44.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$44.99 $44.99

$44.99
See Site In stock Visit Store

Similar Products

Digital Transformation of Education and Learning - Past, Present and Future

$79.99

Robust Modal Control with a Toolbox for Use with MATLAB

$79.99

Human-Machine Interaction (HMI) Design for Intelligent Vehicles

$179.99

National Geographic: Shackles From the Deep

$5.96

Beyond the Comparative

$49.99

Innovative Computing and Communications

$189.00

Neuropeptide Systems as Targets for Parasite and Pest Control

$169.99

Hajnal Andrka and Istvn Nmeti on Unity of Science

$109.99

Prnatale Medizin

$44.99

Universal Biology after Aristotle, Kant, and Hegel

$129.99

Analysis and Operator Theory

$159.99

Handbook of Philosophical Logic

$169.99

Technology in Education: Pedagogical Innovations

$54.99

The Biology of Early Influences

$84.99

Motorische Entwicklung und Steuerung

$37.99

Mathematics of Neural Networks

$219.99

Smart Sensing and Context

$54.99

Data Mining

$109.99

Building Climate Resilience in Agriculture

$179.99

Emerging Trends in Mechanical Engineering

$199.99

Peptide and Protein Interaction with Membrane Systems

$109.99

Smart Modeling for Engineering Systems

$169.99

The Last Unicorn

$3.71

Wettbewerbsvorteile durch Integration in Produktionsunternehmen

$59.99

Color Me Farts- A Hilarious Adult Coloring Book by Cider Mill Press

$10.95

Technische Mechanik fr Bauingenieure 3

$19.99

Security with Noisy Data

$109.99

Kidney Transplantation in Sensitized Patients

$84.99

Code Generation Concepts, Tools, Techniques

$54.99

Es cierto? El ocano

$6.74

Graphische Dynamik

$84.99

Aleocharine Rove Beetles of British Columbia: A Hotspot of Canadian Biodiversity (Coleoptera, Staphy

$189.00

Chemische Analysen mit dem Polarographen

$59.99

Anleitung zur Messung und Aufzeichnung der Niederschlge

$54.99

Surface Engineering of Polymer Membranes

$199.00

Guide to e-Science

$129.00

Computers and Education: Towards Educational Change and Innovation

$169.99

Why and How Humans Trade, Predict, Aggregate, and Innovate

$99.99

Lin Yutang and Chinas Search for Modern Rebirth

$139.99

Abrupt Climatic Change

$169.00