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Unternehmenskultur und Strategie
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Zur Sicherung der Existenz von Unternehmen sind die Bereiche Strategie und Kultur von zentraler Bedeutung. Erst die bewute Integration beider Erfolgsfaktoren bewirkt eine dauerhafte Wettbewerbsfhigkeit. Kai-Ingo Voigt entwickelt auf der Basis der Forschungsergebnissse aus den Gebieten Strategie und Kultur das Konzept des kulturbewuten Managements. Der Autor zeigt anhand von Beispielen, wie ein Wandel in der Unternehmenskultur gefrdert werden kann, ohne da das dynamische und verndernde Potential der Strategie dabei verlorengeht. Es wird dargestellt, welche methodischen Hilfen dem Management fr eine optimale Abstimmung von Strategie und Kultur zur Verfgung stehen.
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