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Marktorientierte Systemlieferantenstrategie

Marktorientierte Systemlieferantenstrategie

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824466887
Condition
New
Product Description

Vernderte Kundenanforderungen, verschrfter Wettbewerb sowie Konzentrationsprozesse zwingen die Zuliefererindustrie zu stndiger Vernderung. Die Systemlieferantenstrategie ist ein Lsungsansatz. Hinter ihr verbirgt sich weit mehr als Entwicklungs-Know-how und logistische Kompetenz. Ralf Loebert untersucht die vernderten Marktbedingungen fr Zulieferer. Er verknpft Kosten- und Differenzierungsaspekte und erarbeitet ein mehrdimensionales Konzept zum Verstndnis der Systemlieferantenstrategie. Der Autor formuliert konkrete Anforderungen an die Praxis und zeigt Profilierungsmglichkeiten fr Systemlieferanten auf.

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