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Marktorientierte Systemlieferantenstrategie
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Vernderte Kundenanforderungen, verschrfter Wettbewerb sowie Konzentrationsprozesse zwingen die Zuliefererindustrie zu stndiger Vernderung. Die Systemlieferantenstrategie ist ein Lsungsansatz. Hinter ihr verbirgt sich weit mehr als Entwicklungs-Know-how und logistische Kompetenz. Ralf Loebert untersucht die vernderten Marktbedingungen fr Zulieferer. Er verknpft Kosten- und Differenzierungsaspekte und erarbeitet ein mehrdimensionales Konzept zum Verstndnis der Systemlieferantenstrategie. Der Autor formuliert konkrete Anforderungen an die Praxis und zeigt Profilierungsmglichkeiten fr Systemlieferanten auf.
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