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Business-Migration
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Product Details
Steffen Pauls beschreibt Business-Migration als die Wanderung eines Unternehmens in neue Geschftsfelder. Durch das Zusammenwachsen von ehemals getrennten Wettbewerbsschaupltzen erffnen sich neue Aktionsfelder. Der Autor untersucht die Abgrenzung von strategischen Geschftseinheiten, Produktgruppen bzw. Kundengruppen und entdeckt bei etablierten Branchen erstarrte Spielregeln. In der Vernderung von Branchengrenzen sieht er eine strategische Chance, die Spielregeln einer Branche neu zu definieren. Als Ergebnis seiner Untersuchungen liefert Steffen Pauls eine Leistungsarchitektur fr Migrationsunternehmen. Seine Erfahrungen aus der Unternehmensberatung lt er konsequent einflieen.
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