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Interkulturelles Management in Sdostasien

Interkulturelles Management in Sdostasien

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824468157
Condition
New
Product Description

Zahlreiche Investitionen in Sdostasien sind trotz guter Vorbereitungen fehlgeschlagen, weil es bei entsandten Managern oder Verantwortlichen in der Muttergesellschaft an Kenntnissen ber die kulturellen Besonderheiten dieser Region fehlte. Kulturelle Unterschiede im Management werden somit zu einem kritischen Erfolgsfaktor des Engagements in Sdostasien. Oliver Nass beschreibt praxisnah, wie deutsche Unternehmen ein interkulturell angepates Management in Sdostasien erfolgreich gestalten knnen. Er erlutert dabei mgliche Fhrungskonzepte und Kontrollsysteme im asiatischen Kontext und gibt Lsungen zum Personal- und Know-how-Transfer. Im Rahmen einer empirischen Erhebung befragte der Autor 100 deutsche Manager und Experten in Japan, Taiwan, Hongkong, Vietnam, Thailand, Malaysia, Singapur und Indonesien.

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