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Ziel- und Prozekostenmanagement als Controllinginstrumente
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Da die traditionellen Controllinginstrumente nicht gezielt an der Schnittstelle zwischen Unternehmen und Markt ansetzen, sondern unternehmensinterne und -externe Einflufaktoren separat behandeln, fehlt ihnen die Orientierung an der gesamten Wertschpfungskette. Vor allem die produktspezifische Zurechnung der Gemeinkosten fhrt zu falschen strategischen Produktentscheidungen, die fr das Unternehmen existenzgefhrdend sein knnen. Shabnam Kavandi analysiert die Zusammenhnge zwischen Management und Kostenkomplexen im Unternehmen und arbeitet Strken und Schwchen der Ziel- und Prozekostenrechnung heraus. Sie entwickelt ein marktorientiertes Controllinginstrumentarium, das neben den operativen Aktivitten auch Informationen fr strategische Entscheidungen bereitstellt.
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