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Markt- und Prozeorientierung in mittelstndischen Industriegterunternehmen

Markt- und Prozeorientierung in mittelstndischen Industriegterunternehmen

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824469130
Condition
New
Product Description

Der industrielle Mittelstand ist mit einer Vielzahl von Herausforderungen konfrontiert. Besondere Risiken liegen in den strategischen und organisationalen Defiziten mittelstndischer Industriegterunternehmen. Michael J. Waltert untersucht Mglichkeiten und Grenzen der Markt- und Prozessorientierung im industriellen Mittelstand und entwirft ein Strategiemodell, das sich an den Bedrfnissen der Zielgruppe orientiert. Der Autor analysiert die Erfolgsfaktoren markt- und prozessorientierter Vernderungen anhand von Fallstudien und weist Zeit-, Qualitts- und Kostenvorteile des Modells nach.

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