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Kundenorientierung von Transportdienstleistern
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Der rapide Wandel der Produktions- und Marktanforderungen verlangt von Transportdienstleistungsunternehmen, Rckstnde in der Anwendung moderner Rationalisierungs- und Controllinginstrumente rasch aufzuholen. Die Messung der Kundenorientierung zieht deshalb in dieser Branche erhhte Aufmerksamkeit auf sich. Michael Wolf entwickelt eine Methode, die es dem Management erlaubt, die aktuelle Kundenorientierung des Betriebes zu messen. Der Autor erarbeitet aus ganzheitlicher und logistikspezifischer Perspektive ein praxisgerechtes Kennzahleninstrument, aus dem sich konkrete Handlungsempfehlungen fr Dienstleistungsunternehmen ableiten lassen.
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