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Produktstrukturierung

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824470105
Condition
New
Product Description

Das Umfeld industrieller Unternehmen ist von immer krzeren Innovationszyklen geprgt. Durch die Forderung nach mehr und mehr Produktvarianten bei verringerten Durchlaufzeiten werden Entwicklung und Produktion stndig komplexer. Infolgedessen zhlt eine geeignete Produktstruktur zu den strategischen Schlsselfaktoren fr den Unternehmenserfolg. Thomas Rapp zeigt Grundlagen und Zusammenhnge sowie Mglichkeiten und Grenzen der Produktstrukturierung auf. Der Autor prsentiert ein Verfahren zur Entwicklung modularer Produktstrukturen und Produktplattformen, das in verschiedenen Industrieunternehmen erfolgreich eingesetzt wird. Das Produktstrukturmanagement wird abgerundet durch Erzeugnisgliederungen fr Vertrieb und Produktion sowie organisatorische Manahmen zur Sicherung der Produktstruktur.

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