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Das Informationsverhalten deutscher Privatanleger
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Das rapide wachsende Angebot unterschiedlichster Geldanlagen, haussierende Brsen und neue Medien wie das Internet bewirken eine Informationsflut in bisher unbekanntem Ausma. Karin Stfe untersucht, welche Verhaltensstrategien, Informationsprferenzen und Informationsstrategien Deutschlands Privatanleger entwickeln, um die Geldanlageentscheidungen treffen zu knnen, die fr ihre Anlageziele am besten geeignet sind. Auf der Basis einer umfangreichen Befragung stellt die Autorin aktuelle Informationsverhaltenstypen vor und projiziert zentrale Verhaltensdeterminanten in das Jahr 2010. Gegenlufige Informationsverhaltenstrends und zuknftige Informationsverhaltenstypen lassen wichtige Schlussfolgerungen fr die Praxis zu.
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