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Elektronischer Geschftsverkehr aus der Sicht privater Haushalte
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Buy Elektronischer Geschftsverkehr aus der Sicht privater Haushalte for $45.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Product Details
In der Diskussion um den elektronischen Geschftsverkehr stehen vor allem zwei Punkte im Vordergrund: das Schaffen von Effizienzvorteilen gegenber dem traditionellen Handel und das Erschlieen neuer Mrkte durch Zusatzdienste. Die Erwartungen der Konsumenten finden dagegen wenig Beachtung. Ralf-Christian Hrting untersucht auf informationskonomischer Basis Chancen und Risiken des elektronischen Geschftsverkehrs aus der Sicht privater Haushalte und leitet Anforderungen an eine konsumentengerechte Realisierung ab. Der zunehmende Einfluss von Transaktionskosten und die Orientierung an den Bedrfnissen der Verbraucher spielen dabei eine wichtige Rolle.
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