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Strategische Gruppen und Strategieforschung

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824470747
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New
Product Description

Vernderungen im Unternehmensumfeld erfordern es, die strategische Ausrichtung zu berdenken und gegebenenfalls zu verndern. Vor diesem Hintergrund ist das Konzept der Strategischen Gruppen ein Ansatzpunkt, um alternative Positionierungen zu erkennen und einzuschtzen, welcher Aufwand ntig ist, um sie umzusetzen. Ingrun-Ulla Bartlke analysiert die theoretischen Grundlagen und die empirischen Erkenntnisse, um den weitreichenden Erklrungsbeitrag Strategischer Gruppen fr das Management von Unternehmen zu verdeutlichen. Die Autorin zieht Rckschlsse fr das strategische Handeln von Unternehmen in Bezug auf Vernderungen von Branchen, Umpositionierungen einzelner Unternehmen und Verhaltensbeeinflussung durch die strategische Orientierung.

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