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Strategisches Pharma-Management

Strategisches Pharma-Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824471355
Condition
New
Product Description

Die Pharmaindustrie sucht nach marktgerichteten, strategischen Fhrungsinstrumenten. Bio- und Gentechnologie ermglichen neue Chancen fr die Entwicklung, bedeuten aber auch erhhte Kosten. Generikawettbewerb und globaler Kostendruck verschrfen den Wettbewerb in den Mrkten. Erfolgreich sind jene Unternehmen, die eigene Projekte und Produkte wertoptimierend ber den gesamten Lebenszyklus hinweg strategisch ausrichten und fhren und dazu intern die entscheidenden Instrumente und Fhigkeiten entwickelt haben. Christian Dreger erarbeitet in einem prskriptiven Modell diese Instrumente und Bewertungsmethoden fr das Pharma-Management ber den Total-Life-Cycle. Er definiert Managementprozesse, mit denen kontinuierlich neue Informationen eingebunden und bewertet werden. Die Bereiche F&E, ethischer und OTC-Produktlebenszyklus werden ber den Total-Life-Cycle wertsteigernd optimiert.

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