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Servicegarantien bei Banken und Versicherungen
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Die Qualitt des Service bt einen entscheidenden Einfluss auf die Wettbewerbsposition von Finanzdienstleistungsunternehmen aus. Service wird somit zum strategischen Erfolgsfaktor im Kampf um den Privatkunden. Helmut Htter analysiert die Wirkungs- und Funktionsweisen von Servicegarantien anhand von Modellen und zeigt die Vorteile fr Kunden und Unternehmen auf. Es wird deutlich, dass Servicegarantien ein groes Marketing- und Kundenbindungspotenzial aufweisen, Qualittsverbesserungen bewirken und positive Folgen fr Mitarbeiterzufriedenheit und Ertrge haben.
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