Copied Die Electronic Mall im internetbasierten Handel
Die Electronic Mall im internetbasierten Handel
In Verbindung mit "Electronic Commerce" und "Electronic Shopping" erscheint hufig auch die Bezeichnung "Electronic Mall". Hierbei handelt es sich um eine Ansammlung verschiedener Online-Shops, die ihre Warenpalette gemeinsam anbieten. Petra Schumann stellt ein integriertes Informationsmodell fr Electronic Malls vor, das Mall-Betreibern wichtige Anhaltspunkte liefert, wie ein elektronisches Einkaufszentrum idealerweise gestaltet werden kann. Fr den Verbraucher beschreibt die Autorin mehrere innovative Mehrwertdienste, die den Online-Einkauf innerhalb einer Mall erleichtern knnen.
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