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Interorganisationale Geschftsprozesse in virtuellen Marktpltzen

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Springer Nature
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9783824474059
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Die ffnung der Mrkte und eine zunehmende Markttransparenz sind insbesondere fr kleine und mittelstndische Unternehmen eine Herausforderung. Das Umfeld ist geprgt von Globalisierungszwang, Vernetzung und Digitalisierung, Innovationsdruck, Preisdruck und einer Flut von Informationen. Werner Boysen analysiert den Einfluss alternativer Koordinationsformen auf die Effektivitt und Effizienz internetbasierter Geschftsprozesse und prft Kommunikationsmodelle auf ihre Relevanz in virtuellen Marktpltzen. Er zeigt, in welcher Weise sich Marktstrukturen verndern, und beschreibt zu erwartende Szenarien in B-to-B-Mrkten. Anhand einer Fallstudie aus dem Bereich der Industrie fr flexible Verpackung werden die Gestaltungsanstze zur Konzeption virtueller Marktpltze berprft.

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