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Management von Produktfamilien

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824474233
Condition
New
Product Description

Der Aufbau von Produktfamilien auf einer gemeinsamen Plattform ist ein neuer Ansatz des Managements von Komplexitt. Untersuchungen zum Management eines variantenreichen Produktangebots basierend auf einer Plattform fehlen jedoch bislang. Adrian P. Hofer analysiert den Einfluss des Plattformkonzepts auf die Gestaltung des Leistungsangebots und die damit verbundenen Kompromisse zwischen Flexibilitt, Effizienz und Effektivitt im Leistungsmanagement. Er bewertet die Plattforminvestitionen und zeigt auf, in welchen Situationen die Entwicklung einer Plattform sinnvoll ist. Anhand von Praxisbeispielen aus dem Bereich des Industriegterbaus wird das Konzept veranschaulicht.

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