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Produktbezogene kologische Wettbewerbsstrategien

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824475018
Condition
New
Product Description

kologische Produkte haben in den letzten Jahren in vielen Bereichen erfolgreich Marktnischen besetzt. Auch grere Unternehmen engagieren sich zunehmend in einzelnen Branchen und versuchen, offensiv Wettbewerbsvorteile zu realisieren. Auf der Basis bewhrter Strategie- und Umweltstrategieanstze entwickelt Arnt Meyer ein Handlungsgerst fr Unternehmen, die mit kologischen Produkten auerhalb der Nische Wettbewerbsvorteile erzielen wollen. Am Beispiel kologischer Bekleidungsprodukte im schweizerischen Einzelhandel wird dieses Handlungsgerst empirisch gefllt und berprft. Der Autor leitet Strategien und Gestaltungsempfehlungen fr Unternehmen ab und skizziert die Herausforderungen zur Verknpfung von (Produkt-)kologie und Wettbewerbsvorteilen.

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