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Kundenorientiertes Wissensmanagement fr Industriegterunternehmen

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824475896
Condition
New
Product Description

Um in zuknftigen Wettbewerbsarenen bestehen zu knnen, mssen Industriegterunternehmen ihre Kundenorientierung verstrkt in den Mittelpunkt strategischer berlegungen stellen. Einer der wichtigsten Faktoren ist dabei das Management - das Generieren, Verteilen, Speichern und Nutzen - von kundenbezogenem Wissen. Elke Kreuzer-Burger entwickelt ein ganzheitliches Modell des kundenorientierten Wissensmanagements, in dem sie die dabei zentralen Fhrungsbereiche in Industriegterunternehmen aufzeigt und zu einer integrierten Gesamtperspektive zusammenfgt. Sie stellt Methoden und Instrumente vor, die speziell im Industriegterbereich eingesetzt werden knnen, um die erforderlichen wissensbezogenen Fhigkeiten aufzubauen, Lernprozesse zu forcieren und die kundenbezogene Wissensbasis weiterzuentwickeln. Dabei bercksichtigt die Autorin Mglichkeiten zur berprfung der Effizienz und der Effektivitt. Beispiele aus einer umfassenden Fallstudie bei einem Unternehmen aus dem Bereich Halbleiterfertigungsequipment begleiten die Ausfhrungen.

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