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Das Shareholder-Value-Konzept
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Die Fhigkeit zur Schaffung von Shareholder Value ist ein entscheidender Mastab fr die Beurteilung des strategischen Erfolgs einer Unternehmung und ihres Managements. Jens-Eric von Dsterlho begrndet, warum der Shareholder Value eine geeignete unternehmerische Zielgre ist, und prsentiert eine kritische Darstellung bestehender Shareholder-Value-Konzepte. In einem eigenen Bewertungsmodell verbindet er Wertrechnung und strategisches Management so, dass die Steuerung ganzer Unternehmen auf der Ebene von strategischen Geschftseinheiten mglich wird. Mit der "Marktwertsteigerung" und der "Marktwertrendite" werden zwei neue Erfolgskennziffern entwickelt. Die praktische Umsetzung seines Konzepts demonstriert er an einem Modellunternehmen der Getrnkeindustrie.
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