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Management im Orientierungsdilemma
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Management hat die Aufgabe, zwischen Idee (Gestaltungsansprche eines Unternehmens gegenber seiner Umwelt) und Realitt (Bedingungen, die die Verwirklichung dieser Ansprche limitieren) zu vermitteln. Die Unvereinbarkeit dieser beiden Pole stellt das Management vor ein Orientierungsdilemma: Richtet es seine Entscheidungen eher an den Ansprchen oder eher an den Bedingungen aus? Michael Hlsmann begrndet die Existenz des Dilemmas und belegt dessen ubiquitre Evidenz. Er zeigt anhand ausgewhlter Konzepte der Theorie der Unternehmung objektimmanente und konstruktionsbedingte Ursachen auf. Der Autor verdeutlicht, welche Auswirkungen das Orientierungsdilemma auf den Erfolgsbegriff und das Vernunftsprinzip von Management hat, und identifiziert ein rationalittsbezogenes Widerspruchsmanagement als wichtige Zukunftsaufgabe fr die Unternehmensfhrung.
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