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Wettbewerb der Destinationen
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Ziel des Buches ist es, aktuelle Herausforderungen bei der Gestaltung der Destinationen, ihre marktfhigen Organisationsstrukturen, relevante Projekte sowie Informations- und Managementsysteme bzw. Prozessstrukturen aufzuzeigen. Darberhinaus setzen sich die Autoren mit der Frage nach der strategischen und operativen Differenzierung der Wettbewerbseinheiten auseinander, die durch den Einsatz von Technologien im IRS-Bereich und dem Einsatz neuer Medien erfolgreiche Wege gehen.
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