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Internet-Marketing und Electronic Commerce

Internet-Marketing und Electronic Commerce

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783409116633
Condition
New
Product Description

Der Einfluss des Internet auf das unternehmerische Marketing und seine Bedeutung fr den Electronic Commerce stehen im Mittelpunkt dieses einfhrenden Lehrbuchs. Wolfgang Fritz zeigt, wie das Internet unser herkmmliches Marketing-Verstndnis verndert und wie es als neues Instrument des Marketing und des marktorientierten Electronic Commerce erfolgreich eingesetzt werden kann. Dabei kommen alle Aspekte des Marketing-Management - die internetbasierte Marketing-Forschung ebenso wie die Planung, Realisation und Kontrolle der Konzeption des Internet-Marketing - zur Sprache. Erfolgreiche Fallbeispiele veranschaulichen die bereits vollzogene Umsetzung in der Praxis.

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