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Management in Technologieunternehmen
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Technologieunternehmen verfgen mit ihren neuen Produkten und Verfahren ber bedeutende Wachstumspotenziale. Zugleich existieren in diesen Unternehmen Forschungs- und Entwicklungsrisiken, Marktrisiken sowie damit verbundene Finanzrisiken. Das Buch ist eine praxisorientierte Anleitung fr erfolgreiches Management. Die Empfehlungen beziehen sich auf den gesamten Innovationsprozess. Sie reichen von der Forschung und Entwicklung ber den Fertigungsaufbau bis hin zur Markteinfhrung. Auch unternehmerische Entscheidungen bei der Frage der Beteilungsfinanzierung werden behandelt. Mit zahlreichen Beispielen zu Innovationsstrategien, -projekten und deren Umsetzung in Technologieunternehmen.
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