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Direktmarketing-Aktionen professionell planen
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Direktmarketing-Aktionen sind sehr flexibel einsetzbar. Gerade dieser Vorteil fhrt aber hufig dazu, dass sie als schlecht geplante "Feuerwehr-Manahme" missbraucht werden. Eine grndliche strategische Planung verhindert Fehler und sichert den Erfolg von Direktmarketing-Aktionen. Dieses Buch zeigt anhand von Fallbeispielen (Schwab Versand, Audi) ausfhrlich die wesentlichen Schritte der Planung und Umsetzung von Mailing-Aktionen.
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