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Gabler Kompakt-Lexikon eBusiness
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Electronic Business ist das Wachstumsfeld der Zukunft. Die international ausgerichteten Online-Mrkte revolutionieren die Beziehungen zu Kunden, Lieferanten, Mitarbeitern und Wettbewerbern. Das Gabler Kompakt-Lexikon eBusiness von Bernd W. Wirtz hilft Ihnen, die Begriffswelt des Electronic Business zu verstehen sowie die Einsatzmglichkeiten des Internet und die damit verbundenen Chancen erfolgreich zu nutzen. Ob eCommerce oder Mobile Commerce, ob Electronic Communication oder Electronic Information, ob Web-Design oder innovative Businessmodelle - in ber 2.000 Stichwrtern finden Sie alles, was Sie ber Bedeutung und Umsetzung der neuen Technologien wissen mssen. Zahlreiche Graphiken und bersichten veranschaulichen Sachverhalte und Zusammenhnge, die sich hinter den Begriffen verbergen.
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