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Medienmanagement: Content gewinnbringend nutzen
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Interaktivitt, Books on demand, digitales Buch - die Medienbranche steht vor groen Herausforderungen. Hier analysieren erstmals Berater die Hintergrnde und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschft revolutionieren: Vom Newspaper zum Newsfilter, digitales Kino, Newcomer in der Medienbracnhe, Online Service Providing. Mit zahreichen Fallbeispielen: Bertelsmann Content Network, Cocomore, domeus, Handelsblatt.com, Tele Mnchen Gruppe.
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