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Multi-Channel-Fundraising clever kommunizieren, mehr Spender gewinnen
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Vereine, Verbnde und Stiftungen agieren in einem stagnierenden Spendenmarkt bei steigendem Wettbewerbsdruck. Die erfahrenen Fundraising-Experten Kai Fischer und Andr Neumann zeigen, wie man auf verschiedenen Kommunikationskanlen wie persnliche Ansprache; Telefon und Mailing; Internet, Handy, SMS sowie Massenmedien Spenden akquiriert, um das langfristige berleben von Organisationen zu sichern. Diverse Fallbeispiele etwa zu Fundraising mit Katastrophen oder Kommunikation in Communities sowie eine Prsentation einer angepassten Database machen das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung.
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