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Praxis des internationalen Marketing

Praxis des internationalen Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783409121583
Condition
New
Product Description

Die rapide Zunahme weltwirtschaftlicher Verflechtungen und die internationale Vermarktung einer immer grer werdenden Zahl von Produkten gehren zu den Kennzeichen der wirtschaftlichen Entwicklung der letzten Jahre. Die Gegebenheiten und Mglichkeiten des internationalen Marketings haben sich dabei wesentlich schneller fortentwickelt als ihre wissenschaftliche Aufarbeitung. Das vorliegende Lehr- und Arbeitsbuch stellt anhand von zahlreichen aktuellen Fallbeispielen das internationale Marketing als eigenstndiges, komplexes Fachgebiet vor.Ausgehend von den Methoden und Fes tstellungen des klassischen Marketing arbeitet der Autor die speziellen Probleme im internationalen Bereich heraus. Die praxisorientierte Darstellung gibt viele Anregungen zum Selbststudium.

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