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Management wertvoller Beziehungen
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Wie kann man wertvolle Mitarbeiter, Kunden, Lieferanten und Geldgeber gewinnen und halten? Ganz einfach: Man muss ihnen das geben, was sie "wirklich" wollen. Das aber wissen sie oft nicht genau oder mgen es nicht klar zu sagen. Die Konsequenz ist, nur ber Geld zu sprechen. Das aber ist eine teure Scheinklarheit. Dieses Buch zeigt, welche "preiswerteren" Alternativen es gibt. Mit vielfltigen Praxisbeispielen.
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