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Multimediale Marketing-Dokumentation
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Der Produktionsfaktor Information gewinnt an Bedeutung. Trotz hoher Investitionen in moderne EDV-Systeme werden noch 99 Prozent aller Informationen auf Papier oder Mikrofilm gespeichert, was eine effiziente Nutzung erschwert. Multimediale Dokumentationssysteme versprechen hier Abhilfe. Besonders im Marketing bietet Multimedia vielfltige Mglichkeiten bei der Dokumentation von Plnen, Manahmen und Erfolgen. Der Autor zeigt die vielfltigen Einsatzfelder multimedialer Dokumentationssysteme im Marketing auf. Zahlreiche Beispiele aus der Unternehmenspraxis veranschaulichen das breite Spektrum. Rehme behandelt die technischen Grundlagen sowie Anstze zur Systemplanung und zur Erfolgsbeurteilung.
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