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Panels in der Marktforschung

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783409133029
Condition
New
Product Description

Paneldaten stellen in vielen Branchen die Grundlage fr detaillierte Markt- und Produktanalysen dar. Dieses einfhrende Lehrbuch zeigt detailliert, wie ein Panel aufgebaut ist und welche Arten von Panels verfgbar sind. Neben statistischen Fragen, bei denen die aktuelle Situation untersucht wird, liefern dynamische Analysen wichtige Hinweise auf die Entwicklungen in den Mrkten. Ein eigenes Kapitel stellt PC-Programme vor, mit deren Hilfe Paneldaten effizient eingesetzt werden knnen. Zahlreiche Musterlsungen erleichtern die selbstndige berprfung sowie die Vertiefung des Inhalts.

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