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Handelsforschung 1996/97
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Professor Dr. Volker Trommsdorff ist Inhaber des Lehrstuhls fr Marketing an der Technischen Universitt Berlin und Wissenschaftlicher Direktor der Forschungsstelle fr den Handel Berlin. Die Forschungsstelle fr den Handel Berlin (FfH) ist ein gemeinntziges und unabhngiges wissenschaftliches Institut mit breitem Forschungsspektrum, das Verbindungen zu Kammern, Verbnden, Hochschulen und ffentlichen Stellen unterhlt. Die Autoren sind renommierte Wissenschaftler auf dem Gebiet des Handels sowie bekannte Handelspraktiker.
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