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Marketing Fallstudien
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Professor Heribert Meffert und Professor Manfred Bruhn entwickeln in der neu gestalteten und wesentlich erweiterten zweiten Auflage das bewhrte Fallstudienkonzept konsequent weiter. Sie finden 35 komplette Fallstudien mit Kurzlsungen aus den Gebieten: Strategisches Marketing, Marktforschung und Marktsegmentierung, Produkt- und Sortimentspolitik, Kommunikationspolitik, Distributionspolitik, Preispolitik, Institutionelles Marketing. Anhand praxisrelevanter Entscheidungssituationen lassen sich erworbene Kenntnisse umsetzen und berprfen. Besonders geeignet ist dieses Buch mit seinen Kurzlsungshinweisen auch fr die Vorbereitung auf die Diplomprfung im Fach Marketing.
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