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Handbuch Handel
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Der Wettbewerb im Handel ist durch vielfache Herausforderungen geprgt, sei es durch neue Geschftsmodelle, durch neue Konkurrenten und Kooperationspartner oder neue elektronische Formate. Im Handbuch Handel prsentieren namhafte Wissenschaftler und hochkartige Vertreter der Unternehmenspraxis den State of the Art des internationalen Handelswissens. Sie diskutiereninzahlreichen Beitrgen die wesentlichen Entwicklungstendenzen im Handel, analysieren erfolgreiche beschaffungs- und absatzmarktorientierte Strategien und illustrieren diese anhand nationaler und internationaler Fallbeispiele. In der 2. Auflage wurden alle Beitrge im Hinblick auf neue Entwicklungen im zukunftsorientierten Handel vollstndig berarbeitet.
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