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Strategisches Controlling
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"Hauptanliegen dieses Buches ist es, mit den Mglichkeiten der Nutzung eines Frherkennungssystems ein strategisches Controlling auch in Mittelbetrieben zu etablieren. Das Buch hilft dem Leser, sich dem strategischen Controlling zu nhern und sich damit auseinanderzusetzen. Im Mittelpunkt steht das Frherkennungssystem FES. Das Buch leistet einen bedeutenden Beitrag zur knftigen Unternehmensgestaltung." Marketing Journal Wer seine Strken und Schwchen kennt, lernt damit umzugehen und je nach Situation die richtigen Manahmen zu ergreifen. Auf Unternehmen angewandt bedeutet dies aktive Zukunftssicherung durch frhes Erkennen von Chancen und Risiken.
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